How I Deleted 12K Followers and STILL Grew My Business

How deleting 12K followers led to bigger business growth! In this powerful conversation with video marketing strategist Tanya Smith, we explore why sometimes less is more when building an authentic online presence. Discover how to grow your business by being intentional about where and how you show up online. Tanya shares her journey of letting go of a 12K Twitter following to focus on platforms and communities that truly align with her values and business goals. Key insights include: • Why owning your digital real estate matters more than follower count • How to choose the right platforms for YOUR business • Building authentic connections that convert • Creating safe spaces for your community • The power of showing up as your genuine self Whether you're feeling overwhelmed by social media or questioning if you're on the right platforms, this conversation will help you get clarity on building a sustainable online presence that grows your business without burning you out. Want to learn more about leveraging video to grow your business authentically? Visit Tanya at StreamLikeABoss.TV to connect and discover how to transform your audience from lurkers into leads. #streamyard #socialmediamarketing #marketingautomation #streamyardtutorial #digitalmarketing CHAPTERS: 00:00 - Intro 01:40 - Who is Tanya Smith 05:30 - Importance of Knowing Your Audience 10:50 - Setting Priorities and Values 17:05 - Being Intentional and Thoughtful 19:27 - Taking the Archetype Quiz 25:41 - Overcoming Self-Sabotage 30:05 - Effective Message Distribution 34:57 - Owning Your Digital Real Estate 37:10 - Protecting Your Heart and Mind 40:36 - Staying Focused on Your Goals 43:28 - Tanya Smith at Podfest 2025 47:35 - Confidence vs. Arrogance 49:26 - Value of Diverse Perspectives at Conferences 55:00 - Future Plans for Tanya Smith 56:07 - Year-End Reflections 58:59 - Tanya Smith's Authenticity 01:01:20 - Outro Connect with @TanyaSmith