Your Ideal Customer Isn't Who You Think

I discuss who my ideal customers are and break them into different groups. I talk about how people who already understand my message serve as my support system, while those who are closed-minded aren't my focus either. My real customers are the ones who don't fully get it yet but are open, willing, and eager to learn about technology, personal branding, and professional growth. We explore how I work with people who are ready to do the hard work, accept feedback, engage in meaningful dialogue, and leverage today's technology to build their brands.